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Diana Zuleta is a designer, interactive art director, founder & consultant based in Costa Rica.
¡Hola! My name is Diana.
I am a graphic designer specialized in Interactive Art Direction and Interaction Design. My work is a lot about revealing opportunities for people to interact with messages and ideas in clever, active and emotionally engaging ways. I look to involve technology as invisibly as possible in my projects just as much as handmade craft, creating a dialogue that often results in unique experiences of installations and objects. I believe in the power of inviting curiosity and awe into communication.
Most of my work is published at my studio website. This is a personal spot where I write and talk about what I learn from design, which I call design stories. Follow along.
About me
2026 marks my 17th professional year in design. By now, it feels second nature, a way of thinking and doing I cannot escape. I have been involved in over 300 projects in realms such as advertising, corporate communication, branding and marketing, to public space, performing arts, education and social innovation, with clients that range from private organizations to NGOs to government institutions to artists.
Most of my work has been done through my interaction design studio, Pulse. Since 2009, I lead our interdisciplinary projects and team while serving as CEO as well. Pulse has been celebrated for its daring and innovative works and it has given me some of my most joyous and toughest moments. Most recently, I have been involved in research and consultancy, which I enjoy. Also recently, I co founded a cooperative for education and innovation, and I am involved in projects with innovation hubs around the country.
Some people see me as a producer. They are kind of right. I naturally became one while obsessing over the details from my designs so they would come alive as imagined or better. So now, sometimes I also work as executive producer for clients or colleagues.
Being an entrepreneur and a business woman slash artist has shaped me in a strange way, one where I care about the spreadsheet as much as the craft. That’s me: a human enjoying art, crafts, technology, emotion, numbers, research, art direction, creativity, communication, my dogs and public speaking about it all.
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